Why SEO and SMO are important?

SEO and SMO are crucial factors for digital marketing of your website and reaching your potential customers. If your customers can not find you in search engines' results and social media websites, then it's no use to have a website. Customers who know about your website might open it to avail of your services, but those who don't know that your website exists, they just search for something related and they click on the link the find in the search engines' results. Before understanding their importance, first, you should understand what they are.

• SEO:
  
       SEO stands for Search Engine Optimization. It is a process by which the visibility of a web page is increased to the users of a search engine like Google or Bing and by doing so, it also increases the quality and quantity of website traffic.
• SMO:
  
       SMO stands for Social Media Optimization, it helps you to reach your targeted customers by showcasing your products and services through social media posts and adds.

Importance of SEO and SMO

As I have mentioned in my previous post - Why do you need a website for your business? people don't like to step out of their homes to find a good place to eat or to have a haircut, they just open a search engine like Google or Bing and just search.

Now as for example, let's say there is a person named Mike. Mike works really hard through the weekdays and likes to chill and try out new restaurants on the weekends. Today Mike wants to have Hyderabadi Biryani but he doesn't live in Hyderabad so he will simply use Google to search for a restaurant in his city that serves the best Hyderabadi Biryani. Let's say your restaurant serves the best Hyderabadi Biryani and you also have a website where customers can book their table in advance. But when Mike searches for "best Hyderabadi biryani near me" on Google Search, he finds out links to the websites of several restaurants but he didn't find yours. He will select one of them for this weekend and he might never know about your restaurant. You spent so much to open a restaurant and also for having a website where customers can book their tables but they never find you on the Search Results because you didn't bother thinking about SEO. This is how you lost a precious customer, and the customer also wasn't able to taste the best Hyderabadi Biryani in his town.

This is how SEO is important. It's important to reach the customers who are searching for your products or services and for that you need to do good SEO for your website.

Now let's talk about SMO. Case studies say, on an average 95% of the world population is on social media for around 3 hours every day. Social media apps and websites analyze the users' data and show them relevant ads of the products or services they might want to buy. Now just think about Mike again. By analyzing Mike's regular behavior on social media, the apps must have known that he is a food lover and tries out different restaurants and food every weekend. Now, if you have added a post to the social media page of your restaurant, like "Best Hyderabadi Biryani in the Town" and you have also promoted it. There are maximum chances that mike will see your post and will click on the link to book a table for this weekend. If you wouldn't have bothered spending on SMO just like you did with SEO, Mike would have never found you.

By posting about your products and services on social media you might reach the audience but you will never reach targeted customers, who are genuinely interested in your products and services. This is where SMO comes into the picture.

Representing your business on the Internet is important, but it's crucial to reach those who truly need your products or services. This is why doing SEO and SMO of your website and your business is important in this upcoming cyber world.